Marketing
Support with marketing strategy including segmentation, targeting, positioning, competitor analysis, brand development and customer engagement, customer retention and growth, customer acquisition and campaign management.

PR Activity
Create an extensive tailored PR strategy calendar in order to generate regular content for editorial features. Press release creation and distribution to journalists, freelancers, bloggers and influencers. Sample movement and management, media kit creation and distribution, manage consumer and trade media relations, brand profiling and news, product placement, and brand strategy development.

Social Media Activity
Content creation (images and videos), social media strategy and community management across: Facebook, Instagram, Twitter, Pinterest, LinkedIn and Snapchat. Provide support with increasing followers and engagement, sponsored posts, blogger and influencer outreach.

Content Marketing
Newsletter creation and distribution, blog post creation, content creation (images and videos), social media content and community management.

Event Management
Organise press days, product launches from concept to production, including guest list management, event promotion and PR, goody bags partnerships, collaborations and sponsorship negotiation.

Partnerships & Collaborations
Assist with creating partnerships and collaborations with brands, bloggers and influencers, as well as events for speaker opportunities.

SEO Activity
Support with search engine optimization (SEO) to improve your natural and organic search results within search engines such as Google. Support with pay per click (PPC) and Google AdWords, bidding on keywords and phrases to reach target audience.

Coaching
Additional one on one support with digital marketing including PR and social media activity. Click here for access to online courses.