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Media Coverage: Sunday Mirror Notebook (supplement)

Are you trying to gain media coverage for your product or service? Take a look at my client in today’s edition of the Sunday Mirror’s Notebook.

 

Notebook Coverage

PR activity is particularly important if you are launching a new product. Editorial coverage with the right publication, such as a newspaper with a readership of 749,061, can build a brand’s credibility and ensures that you reach your target audience. Media coverage enables you to raise awareness for your product or service and can also lead to an increase in sales.

Read more about my client, Sticky Heelz, in print and online via https://www.mirror.co.uk/3am/style/3am-fashion-celebrity-beauty/best-holiday-beauty-products-2018-12622982

Contact me via diana@wesocialis.com to discuss your requirements today.

#marketing #mediacoverage #PR #womeninbusiness #PRactivity #editorial

MCM London Comic Con 2018

I am pleased to formally announce that my client, Shaina West (@TheSamurider), will be making an appearance at MCM London Comic Con this year. She will be performing martial arts demos as well as joining the Creatorscape Q&A Panel! You can catch Shaina at ExCeL London on 25-27 May throughout the weekend.

If you are looking to reach your target audience by speaking or showcasing your skills at events, then contact me for further details! I can support you on a consultancy basis to support with marketing, social media, PR, event planning, sales and much more.

Contact me via diana@wesocialis.com to request a proposal and case studies.

ComicCon

#socialmedia #PR #marketing #influencermarketing #events #fashion #beauty #lifestyle

Working with bloggers and influencers

In recent years, I have found working with bloggers and influencers as part of an overall social media strategy to be a rewarding, yet tiresome, activity. Whilst there are many pitfalls when it comes to approaching and engaging with bloggers and influencers on social media, I think that all brands should set clear goals on what they hope to achieve from the marketing collaboration.

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Top Tips

  1. Partnership – the marketing activity should be based on a true partnership between the blogger/influencer and brand. This ensures that there is a genuine connection and willingness to promote the product/service by the blogger/influencer.
  2. Goals – outline clear goals and a suitable time frame for identifying Return on Investment (ROI) for the marketing campaign activity.
  3. Content – work together to ensure that the blogger/influencer creates engaging content for seeding purposes to reach a wider target audience.
  4. Terms – establish clear terms with the blogger/influencer on how this content may be used in future. It’s also worth having some form of written agreement in place to avoid any future issues.

 

Case Study: EarthWater UK

In the example below, the partnership between EarthWater UK and Shaina West, aka The Samurider, was a natural fit. Shaina follows a plant-based diet by cutting down on meat in order to boost health, lower cholesterol and improve heart health. Therefore, she was particularly interested in trying out EarthWater due to the numerous health benefits and essential minerals that it offers.

Are you interested in working with bloggers and influencers to reach your target audience? Get in touch to request a proposal on how influencer marketing can work for your brand via diana.young@wesocialis.com.