In recent years, I have found working with bloggers and influencers as part of an overall social media strategy to be a rewarding, yet tiresome, activity. Whilst there are many pitfalls when it comes to approaching and engaging with bloggers and influencers on social media, I think that all brands should set clear goals on what they hope to achieve from the marketing collaboration.
Top Tips
- Partnership – the marketing activity should be based on a true partnership between the blogger/influencer and brand. This ensures that there is a genuine connection and willingness to promote the product/service by the blogger/influencer.
- Goals – outline clear goals and a suitable time frame for identifying Return on Investment (ROI) for the marketing campaign activity.
- Content – work together to ensure that the blogger/influencer creates engaging content for seeding purposes to reach a wider target audience.
- Terms – establish clear terms with the blogger/influencer on how this content may be used in future. It’s also worth having some form of written agreement in place to avoid any future issues.
Case Study: EarthWater UK
In the example below, the partnership between EarthWater UK and Shaina West, aka The Samurider, was a natural fit. Shaina follows a plant-based diet by cutting down on meat in order to boost health, lower cholesterol and improve heart health. Therefore, she was particularly interested in trying out EarthWater due to the numerous health benefits and essential minerals that it offers.
Are you interested in working with bloggers and influencers to reach your target audience? Get in touch to request a proposal on how influencer marketing can work for your brand via diana.young@wesocialis.com.
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